Wed. Sep 10th, 2025

The Kerala Film Producers Association (KFPA) has announced its intention to continue negotiations with the Association of Malayalam Movie Artists (AMMA) to reduce the salaries of lead actors in the Malayalam film industry. This move is aimed at curbing the escalating production costs and promoting sustainable filmmaking in Kerala. The KFPA has been advocating for a reduction in actor salaries, citing the increasing financial burden on producers. The association believes that the high salaries of lead actors are a significant contributor to the rising production costs, making it challenging for producers to recover their investments. The KFPA has proposed a salary cap for lead actors, which would help to reduce the financial burden on producers. However, the AMMA has been resistant to the idea, citing the actors’ right to negotiate their salaries. The KFPA has argued that the salary cap would not only benefit the producers but also the actors, as it would lead to more film productions and increased opportunities for actors. The association has also pointed out that the Malayalam film industry is facing a crisis, with many producers struggling to recover their investments. The KFPA has blamed the high salaries of lead actors for the crisis, stating that it has led to a decline in film productions and a rise in production costs. The association has also criticized the AMMA for not taking adequate measures to address the issue. The KFPA has announced that it will continue to negotiate with the AMMA to find a solution to the problem. The association has expressed hope that the AMMA will reconsider its stance and work towards finding a mutually beneficial solution. The KFPA has also appealed to the actors to understand the plight of the producers and to cooperate with the association to find a solution. The Malayalam film industry has been facing a decline in recent years, with many films failing to recover their investments. The high salaries of lead actors have been cited as one of the main reasons for the decline. The KFPA has argued that the salary cap would help to revitalize the industry and promote sustainable filmmaking. The association has also pointed out that the salary cap would not affect the quality of films, as it would only apply to the salaries of lead actors. The KFPA has announced that it will work towards finding a solution that benefits both the producers and the actors. The association has expressed hope that the negotiations with the AMMA will be successful and that a mutually beneficial solution will be found. The KFPA has also appealed to the government to intervene in the matter and to provide support to the film industry. The association has argued that the government should provide incentives to producers to promote sustainable filmmaking. The KFPA has also pointed out that the film industry is a significant contributor to the state’s economy and that it is essential to promote the industry to ensure its survival. The association has announced that it will continue to work towards finding a solution to the problem and to promote sustainable filmmaking in Kerala.

Source