PMI Launches Innovative IQOS Campaign, ‘Forever Curious’, at DXB

Philip Morris International (PMI) has launched a new campaign, ‘Forever Curious’, for its IQOS product at Dubai Airport (DXB). The campaign aims to promote a smoke-free future and encourage adult smokers to switch to alternative products. IQOS is a heat-not-burn tobacco product that has gained popularity worldwide. The ‘Forever Curious’ campaign is designed to appeal to adult smokers who are looking for a better alternative to traditional cigarettes. The campaign features interactive displays and immersive experiences that showcase the benefits of IQOS. PMI has invested heavily in research and development to create innovative products like IQOS. The company has a strong commitment to a smoke-free future and is working towards replacing traditional cigarettes with alternative products. The ‘Forever Curious’ campaign is part of PMI’s efforts to raise awareness about the benefits of IQOS and other alternative products. The campaign will run for several months and will include various promotional activities. PMI has partnered with Dubai Airport to launch the campaign, which will reach a large audience of adult smokers. The company believes that the campaign will help to reduce the number of smokers in the UAE and promote a healthier lifestyle. IQOS has been shown to be a safer alternative to traditional cigarettes, with reduced levels of harmful chemicals. The product uses a heat-not-burn technology that eliminates the need for combustion. PMI has conducted extensive research on IQOS and has published numerous studies on its safety and efficacy. The company is committed to transparency and has made all its research available to the public. The ‘Forever Curious’ campaign is a significant step towards promoting a smoke-free future in the UAE. PMI is working closely with regulatory authorities to ensure that its products comply with all relevant laws and regulations. The company is also partnering with healthcare professionals to promote the benefits of IQOS and other alternative products. The ‘Forever Curious’ campaign is expected to have a significant impact on the smoking habits of adult smokers in the UAE. PMI is confident that the campaign will help to reduce the number of smokers in the country and promote a healthier lifestyle. The company is committed to continuing its efforts to promote a smoke-free future and will launch more campaigns and initiatives in the future. The ‘Forever Curious’ campaign is a major milestone in PMI’s journey towards a smoke-free future. The company is proud to be at the forefront of innovation in the tobacco industry and is committed to making a positive impact on public health. With the launch of the ‘Forever Curious’ campaign, PMI is taking a significant step towards reducing the harm caused by smoking and promoting a healthier lifestyle. The campaign is expected to be a major success and will help to establish IQOS as a leading alternative product in the UAE.

Source