Accor Unveils Rebranding of Loyalty Program to All Accor Explorer

Accor, a global hospitality leader, has announced the rebranding of its loyalty program, Accor Plus, to All Accor Explorer. This move is aimed at providing a more comprehensive and seamless experience for its members. The rebranding is scheduled to take place this October, and it is expected to bring about a significant transformation in the way members interact with the program. With the new name, All Accor Explorer, the program is poised to offer a more personalized and intuitive experience, allowing members to explore and discover new destinations and experiences. The rebranding is part of Accor’s strategy to strengthen its loyalty program and provide more value to its members. The new program will offer a range of benefits, including exclusive discounts, special offers, and enhanced services. Members will also have access to a wider range of hotels and resorts, as well as unique experiences and activities. The All Accor Explorer program will be available to members in multiple languages, making it more accessible to a global audience. The program’s website and mobile app will also undergo a redesign, providing a more user-friendly and streamlined experience. Accor has stated that the rebranding is a result of feedback from its members, who have been asking for a more comprehensive and rewarding loyalty program. The company has also announced that it will be introducing new features and benefits to the program, including a more flexible and redeemable points system. The All Accor Explorer program will also offer members the opportunity to earn and redeem points at a wider range of hotels and resorts, including those outside of the Accor network. This move is expected to increase the program’s appeal and make it more competitive in the market. Accor has a strong presence in the hospitality industry, with a portfolio of over 5,000 hotels and resorts across 110 countries. The company has been investing heavily in its loyalty program, with the goal of providing a more personalized and rewarding experience for its members. The rebranding of Accor Plus to All Accor Explorer is a significant step in this direction, and it is expected to have a positive impact on the company’s business. The new program is expected to attract new members and increase engagement among existing ones. Accor has also announced that it will be launching a series of marketing campaigns to promote the new program and raise awareness about its benefits. The company has stated that it is committed to providing a high-quality experience for its members, and the rebranding of Accor Plus is a key part of this strategy. The All Accor Explorer program is expected to be a major player in the loyalty program market, and it is likely to have a significant impact on the hospitality industry as a whole. With its enhanced benefits and experiences, the program is poised to attract a large and loyal following. Accor’s decision to rebrand its loyalty program is a testament to the company’s commitment to innovation and customer satisfaction. The new program is expected to be a major success, and it is likely to drive business growth and increase customer loyalty for Accor. The rebranding of Accor Plus to All Accor Explorer is a significant development in the hospitality industry, and it is expected to have a lasting impact on the market. As the program continues to evolve and improve, it is likely to remain a major player in the loyalty program market for years to come.

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