The jewellery industry has once again been hit by a wave of scammers, this time targeting attendees of jewellery fairs with spam emails. These scammers are using fake emails to trick recipients into divulging sensitive information or making payments. The emails often appear to be from legitimate sources, such as exhibition organizers or reputable companies, but are in fact phishing attempts. Industry experts are warning attendees to be vigilant and cautious when receiving unsolicited emails. The scammers are using various tactics, including creating fake websites and email addresses that mimic those of legitimate companies. They are also using social engineering techniques to build trust with their victims. The emails may claim that the recipient has won a prize or has been selected for a special offer, but are in fact attempts to extract money or sensitive information. The jewellery industry has been a target for scammers in the past, with many attendees falling victim to these types of scams. The scammers are becoming increasingly sophisticated, making it harder for attendees to distinguish between legitimate and fake emails. To avoid falling victim to these scams, attendees are advised to be cautious when receiving unsolicited emails and to verify the authenticity of the sender before responding or making any payments. They should also be wary of emails that ask for sensitive information or payments, and should never click on links or download attachments from unknown sources. The industry is urging attendees to report any suspicious emails to the relevant authorities and to be aware of the warning signs of a scam. The scammers are not only targeting attendees but also exhibitors, who are being tricked into paying for fake services or advertising. The jewellery fair organizers are also taking steps to prevent these scams, including increasing security measures and warning attendees about the risks. Despite these efforts, the scammers continue to evolve and find new ways to target the industry. It is essential for attendees to remain vigilant and to take steps to protect themselves from these types of scams. The industry is working together to combat these scams and to create a safer environment for attendees. By being aware of the risks and taking the necessary precautions, attendees can help to prevent these scams and ensure a successful and safe jewellery fair experience.