A recent study has shed light on the increasing problem of organizational gaslighting, a phenomenon where companies manipulate information to influence public perception. This tactic can have severe consequences on public relations ethics, as it can lead to a loss of trust and credibility. The research suggests that organizational gaslighting is becoming more prevalent, with many companies using it to deflect criticism and maintain a positive image. However, this approach can ultimately backfire, causing more harm to the organization’s reputation in the long run. The study highlights the importance of transparency and honesty in public relations, emphasizing that companies must prioritize ethics and integrity in their communication strategies. Organizational gaslighting can take many forms, including selective disclosure of information, spin doctoring, and outright deception. The consequences of such actions can be severe, ranging from damage to the company’s reputation to legal repercussions. Furthermore, the research notes that organizational gaslighting can have a negative impact on employees, leading to decreased morale and motivation. The study also explores the role of social media in perpetuating organizational gaslighting, as companies can use these platforms to spread misleading information and manipulate public opinion. To combat this issue, the research recommends that companies prioritize transparency and honesty in their communication strategies, engaging in open and truthful dialogue with their stakeholders. Additionally, the study suggests that companies must establish clear guidelines and protocols for public relations ethics, ensuring that all employees understand the importance of integrity and transparency. The research also highlights the need for greater accountability and regulation in the public relations industry, to prevent companies from engaging in unethical practices. Ultimately, the study concludes that organizational gaslighting is a serious issue that requires immediate attention and action, as it can have far-reaching consequences for companies, employees, and society as a whole. The research provides valuable insights into the complexities of public relations ethics, emphasizing the need for companies to prioritize transparency, honesty, and integrity in their communication strategies. By doing so, companies can build trust and credibility with their stakeholders, ultimately leading to long-term success and reputation. The study’s findings have significant implications for the public relations industry, highlighting the need for greater awareness and education on the importance of ethics and integrity. As the issue of organizational gaslighting continues to grow, it is essential that companies take proactive steps to address this problem, prioritizing transparency and honesty in their communication strategies.