The city of Mysuru, known for its rich cultural heritage and historic landmarks, is facing a severe crisis in the real estate market. The prices of land have increased exponentially, making it nearly impossible for the average citizen to purchase a plot. A 20×30 site, which was once considered a modest and affordable option, now costs a whopping Rs. 2 crore. This surge in prices has left many wondering if the dream of owning a home in Mysuru is still within reach. The common man, who was once the target audience for real estate developers, is now being priced out of the market. The situation is further exacerbated by the lack of affordable housing options, leaving many to wonder if they will ever be able to own a home in the city. The government’s efforts to regulate the market and provide affordable housing have been met with limited success, and the situation continues to worsen. The high demand for land, coupled with the limited supply, has driven up prices, making it a seller’s market. The real estate industry, which was once seen as a lucrative investment opportunity, is now being dominated by large corporations and wealthy individuals. The small-time investor, who was once a major player in the market, is now being pushed out. The impact of this trend is being felt across the city, with many residents being forced to look for alternative options, such as renting or relocating to the outskirts of the city. The city’s infrastructure, which was once seen as a major draw for residents, is now being stretched to the limit, with roads and public transportation systems struggling to cope with the increasing population. The environmental impact of the city’s growth is also a major concern, with the loss of green spaces and the strain on natural resources. The city’s historic landmarks and cultural heritage sites, which were once the pride of Mysuru, are now being threatened by the rapid development and urbanization. The government’s efforts to preserve these sites and promote sustainable development are being met with resistance from developers and investors, who are more concerned with making a profit than with preserving the city’s heritage. The residents of Mysuru, who were once proud to call the city their home, are now being forced to reconsider their options. The city’s reputation as a cultural and historic hub is being tarnished by the rapid development and commercialization. The need for affordable housing and sustainable development is being ignored, and the city is being transformed into a hub for wealthy investors and corporations. The future of Mysuru, once a thriving and vibrant city, is now uncertain, and the residents are left to wonder what the city will look like in the years to come. The government and developers must take immediate action to address the issue of affordable housing and sustainable development, or risk losing the city’s unique character and charm. The people of Mysuru deserve better, and it is time for the government and developers to take notice. The city’s growth and development must be balanced with the need for affordable housing and sustainable development, or the city will lose its soul. The time for action is now, and the future of Mysuru depends on it.