Sat. Sep 6th, 2025

As the new academic year begins, the city of Harrisonburg is experiencing a surge in economic activity, thanks to the return of James Madison University students to campus. Local businesses are reporting an increase in revenue, with many attributing the boost to the influx of students. The university’s student body, which numbers over 20,000, is a significant contributor to the local economy, with students spending money on everything from food and clothing to entertainment and housing. According to local business owners, the return of students has led to a noticeable increase in foot traffic, with many reporting a significant rise in sales. The downtown area, in particular, is thriving, with students flocking to popular spots such as restaurants, bars, and shops. The increase in revenue is not limited to just these businesses, however, as the entire community is feeling the positive effects of the students’ return. From gas stations to grocery stores, all types of businesses are benefiting from the increased economic activity. The city’s hotels and lodging establishments are also seeing an increase in bookings, as parents and family members visit their children who are attending the university. The economic boost is not just limited to the private sector, as the city itself is also benefiting from the increased revenue. The city’s tax base is expected to grow, which will provide additional funding for public services and infrastructure projects. The return of students is also having a positive impact on the local job market, with many businesses hiring additional staff to cope with the increased demand. The university itself is also a major employer in the area, with thousands of staff and faculty members contributing to the local economy. The economic benefits of the university’s presence are not just limited to the city of Harrisonburg, however, as the surrounding counties are also feeling the positive effects. The university’s research and development activities are also having a positive impact on the local economy, with many spin-off companies and start-ups being established in the area. The city’s reputation as a hub for innovation and entrepreneurship is also being enhanced, thanks to the university’s presence. The return of students is also having a positive impact on the local community, with many students participating in volunteer work and community service projects. The university’s athletic teams are also a major draw, with thousands of fans attending games and events throughout the year. The economic benefits of the university’s athletic programs are significant, with many businesses reporting an increase in sales on game days. The city’s infrastructure is also being improved, thanks to the university’s presence, with many new developments and construction projects being undertaken. The return of students is a welcome boost to the local economy, and the city is expected to continue to thrive in the coming months. The university’s commitment to the local community is evident, and the economic benefits of its presence are clear. As the academic year progresses, it is expected that the local economy will continue to grow and prosper, thanks to the presence of James Madison University and its students.

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