The Irish suckler farming sector has experienced a period of stability in recent times, with many farmers weighing up their options for the future. As the sector steadies, farmers are being urged to focus on improving their existing operations rather than expanding them. This approach is being advocated by industry experts, who believe that getting better before getting bigger is the key to long-term success. By prioritizing quality over quantity, farmers can increase their efficiency, reduce their costs, and ultimately improve their profitability. One of the main challenges facing suckler farmers is the issue of scale, with many farms being too small to be economically viable. However, rather than trying to expand their operations, farmers are being encouraged to focus on improving their management practices and investing in new technologies. This could include the use of data analytics and other digital tools to monitor and manage their herds more effectively. Additionally, farmers are being advised to consider diversifying their operations, by introducing new enterprises such as sheep or tillage. This can help to reduce their reliance on a single income stream and make their businesses more resilient. The Irish government has also introduced a number of initiatives aimed at supporting suckler farmers, including the Beef Data and Genomics Programme. This programme provides financial support to farmers who are willing to improve the genetic quality of their herds, by using high-quality bulls and implementing other best management practices. Furthermore, the programme also provides funding for farmers who are willing to adopt more sustainable farming practices, such as reducing their use of fertilizers and improving their soil health. Despite these initiatives, many suckler farmers are still facing significant challenges, including the impact of Brexit and the ongoing COVID-19 pandemic. The UK’s decision to leave the EU has resulted in significant uncertainty for Irish farmers, who are heavily reliant on exports to the UK market. The pandemic has also had a major impact on the sector, with many farmers experiencing disruptions to their supply chains and facing increased costs. However, despite these challenges, the Irish suckler farming sector remains an important part of the country’s agricultural industry. The sector is worth an estimated €1 billion to the Irish economy each year, and provides employment for thousands of people in rural areas. In order to ensure the long-term sustainability of the sector, it is essential that farmers are able to adapt to changing market conditions and consumer demands. This may involve investing in new technologies, such as blockchain and other digital platforms, to improve the transparency and traceability of their products. It may also involve adopting more sustainable farming practices, such as regenerative agriculture and agroforestry. By taking a more sustainable and innovative approach to farming, suckler farmers can help to ensure the long-term viability of their businesses and contribute to a more environmentally-friendly food system. The Irish government has also recognized the importance of the suckler farming sector, and has introduced a number of policies aimed at supporting its development. These include the National Farm Survey, which provides data and insights on the performance of the sector, and the Teagasc National Farm Survey, which provides technical advice and support to farmers. Additionally, the Irish Farmers’ Association has also been working to support the sector, by providing representation and advocacy for farmers at a national and EU level. Overall, the Irish suckler farming sector is at a critical juncture, and it is essential that farmers are able to adapt to changing market conditions and consumer demands in order to ensure their long-term sustainability. By prioritizing quality over quantity, and investing in new technologies and sustainable farming practices, farmers can help to ensure the viability of their businesses and contribute to a more environmentally-friendly food system.