IHG Expands Presence in Vietnam with Second voco Hotel Opening

InterContinental Hotels Group (IHG) has officially opened its second voco hotel in Vietnam, further solidifying its presence in the country’s thriving hospitality market. The new hotel, voco Ma Belle Danang, is located in the heart of Danang, a popular tourist destination known for its stunning beaches, rich culture, and vibrant nightlife. With the opening of this new property, IHG is poised to capitalize on the growing demand for high-quality accommodations in Vietnam. The voco brand, which was launched in 2018, has been gaining popularity worldwide for its unique blend of reliability, flexibility, and memorability. The new hotel features 290 stylish rooms and suites, each equipped with modern amenities and designed to provide guests with a comfortable and relaxing stay. Guests can enjoy a range of facilities, including a fitness center, outdoor pool, and spa, as well as several dining options, including a restaurant serving local and international cuisine. The hotel’s prime location makes it an ideal choice for both business and leisure travelers, with easy access to major attractions, such as the Marble Mountains, Linh Ung Pagoda, and the Danang Museum of Cham Sculpture. IHG’s expansion in Vietnam is part of its broader strategy to increase its presence in the Asia Pacific region, where the company sees significant growth opportunities. The opening of voco Ma Belle Danang marks the second voco hotel in Vietnam, following the launch of voco Nha Trang in 2020. IHG has a long history in Vietnam, dating back to 1993, and currently operates a portfolio of 14 hotels across the country. The company has plans to open several more hotels in Vietnam in the coming years, including properties in Hanoi, Ho Chi Minh City, and other key destinations. The Vietnamese government has been actively promoting tourism development, with a focus on improving infrastructure, enhancing the visitor experience, and increasing the country’s competitiveness as a tourist destination. As a result, Vietnam has seen a significant increase in tourist arrivals in recent years, with over 18 million international visitors in 2020. The country’s tourism industry is expected to continue growing, driven by its rich culture, stunning natural beauty, and friendly people. IHG is well-positioned to benefit from this growth, with its strong brand portfolio, extensive distribution network, and commitment to providing exceptional guest experiences. The company’s expansion in Vietnam is also expected to create new job opportunities and stimulate local economic growth. In addition to its economic benefits, the opening of voco Ma Belle Danang is also expected to contribute to the development of Danang’s tourism infrastructure, with the hotel’s modern facilities and services helping to enhance the overall visitor experience. The hotel’s design and architecture have been carefully crafted to reflect the local culture and environment, with a focus on sustainability and community engagement. IHG has a strong commitment to responsible business practices, with a focus on reducing its environmental impact, promoting cultural heritage, and supporting local communities. The company’s sustainability initiatives include energy-efficient systems, waste reduction programs, and community development projects. With the opening of voco Ma Belle Danang, IHG is reaffirming its commitment to Vietnam and its people, and is poised to play a major role in the country’s tourism development for years to come. The hotel’s opening is a significant milestone for IHG, marking another step in the company’s journey to become one of the leading hotel companies in Vietnam. As the tourism industry continues to evolve, IHG is well-positioned to adapt and innovate, with a focus on providing exceptional guest experiences, driving growth, and creating value for its stakeholders.

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