Breastfeeding is a crucial aspect of infant health, providing essential nutrients and antibodies that help protect babies from diseases. In Zimbabwe, health experts are urging the government and citizens to promote and support breastfeeding. The call comes amidst the country’s health challenges, including a high infant mortality rate and the prevalence of diseases such as HIV and AIDS. Breastfeeding has been proven to reduce the risk of infant mortality and morbidity, and it is also beneficial for mothers, helping to reduce the risk of breast and ovarian cancer. Despite its importance, breastfeeding rates in Zimbabwe are low, with many mothers opting for formula feeding due to various factors, including societal pressure and lack of support. Health experts are attributing the low breastfeeding rates to the lack of awareness and education about the benefits of breastfeeding. They are calling for increased awareness and support, including the provision of breastfeeding-friendly facilities and resources. The government is also being urged to implement policies that support breastfeeding, such as paid maternity leave and breastfeeding breaks. Additionally, health experts are emphasizing the importance of involving men in breastfeeding promotion, as they play a crucial role in supporting their partners. The call to support breastfeeding in Zimbabwe is also being driven by the need to reduce the country’s reliance on formula milk, which is expensive and often unaffordable for many families. Furthermore, formula milk has been linked to various health problems, including allergies and digestive issues. In contrast, breast milk is free and provides all the necessary nutrients for infant growth and development. The World Health Organization (WHO) recommends exclusive breastfeeding for the first six months of life, followed by continued breastfeeding along with solid foods until the age of two years or beyond. In Zimbabwe, however, many mothers are not able to achieve this due to various challenges, including the lack of support and resources. To address these challenges, health experts are calling for a multi-faceted approach that involves the government, healthcare providers, and communities. They are also emphasizing the importance of addressing the social and cultural barriers that prevent mothers from breastfeeding. For example, some cultures in Zimbabwe view breastfeeding as taboo, and mothers who breastfeed in public are often stigmatized. To change these attitudes, health experts are calling for increased awareness and education, as well as the involvement of community leaders and influencers. Moreover, they are urging the government to provide resources and support for breastfeeding mothers, including breastfeeding-friendly facilities and equipment. The private sector is also being urged to support breastfeeding, by providing breastfeeding-friendly workplaces and resources. Overall, the call to support breastfeeding in Zimbabwe is a critical one, and it requires a collective effort from all stakeholders. By promoting and supporting breastfeeding, Zimbabwe can reduce its infant mortality rate, improve the health and wellbeing of its citizens, and achieve its development goals. The benefits of breastfeeding are numerous, and they extend beyond the health sector, to the economic and social sectors. For example, breastfeeding can help to reduce poverty, by reducing the amount of money spent on formula milk and healthcare. It can also help to promote gender equality, by empowering women and providing them with the support and resources they need to care for their babies. In conclusion, the call to support breastfeeding in Zimbabwe is a timely and important one, and it requires immediate attention and action from all stakeholders.