The Liberia Revenue Authority (LRA) has intensified its awareness campaign on the upcoming implementation of Value Added Tax (VAT) in the country. The campaign aims to educate taxpayers, including businesses and individuals, on the benefits and implications of VAT. The LRA has been engaging with stakeholders, including business owners, taxpayers, and the general public, to raise awareness about the new tax regime. The authority has also been using various media platforms, including radio, television, and social media, to disseminate information on VAT. The LRA has emphasized that VAT is a consumption tax that will be levied on the value added to goods and services at each stage of production and distribution. The tax authority has also assured taxpayers that the implementation of VAT will not lead to an increase in the cost of living, as the tax will be borne by consumers. The LRA has also announced that it will provide support to businesses to ensure a smooth transition to the new tax regime. The authority has established a dedicated team to provide guidance and assistance to taxpayers on VAT-related matters. The LRA has also developed a range of educational materials, including brochures, flyers, and videos, to help taxpayers understand the basics of VAT. The authority has also been conducting workshops and seminars to educate taxpayers on the implementation of VAT. The LRA has emphasized that the implementation of VAT is a key component of the government’s revenue mobilization strategy. The authority has also assured taxpayers that the revenue generated from VAT will be used to fund public services and infrastructure development. The LRA has also announced that it will establish a VAT refund mechanism to ensure that taxpayers who are entitled to a refund can receive it promptly. The authority has also emphasized that it will take a flexible approach to the implementation of VAT, taking into account the concerns and needs of taxpayers. The LRA has also assured taxpayers that it will provide regular updates on the implementation of VAT through its website and social media platforms. The authority has also encouraged taxpayers to provide feedback and suggestions on the implementation of VAT. The LRA has also announced that it will establish a VAT helpline to provide assistance to taxpayers who have questions or concerns about the tax. The authority has also emphasized that it will work closely with other government agencies to ensure a coordinated approach to the implementation of VAT. The LRA has also assured taxpayers that it will take a fair and transparent approach to the implementation of VAT, ensuring that all taxpayers are treated equally and without prejudice. The authority has also announced that it will provide support to small and medium-sized enterprises (SMEs) to help them comply with the VAT regulations. The LRA has also emphasized that the implementation of VAT will help to reduce the country’s dependence on direct taxes and promote economic growth. The authority has also assured taxpayers that it will continue to engage with stakeholders to ensure that the implementation of VAT is successful and beneficial to all.