GWM Sets Up Permanent Shop at Former GM Holden Proving Ground

In a move that underscores its commitment to the Australian market, GWM has officially become a permanent resident at the former GM Holden proving ground in Lang Lang, Victoria. This development marks a significant milestone in the company’s Australian operations, as it continues to expand its presence in the country. The proving ground, which was previously used by GM Holden for testing and validation purposes, will now serve as a critical facility for GWM’s local testing and development activities. With a rich history dating back to 1957, the Lang Lang proving ground has played a pivotal role in the development of numerous iconic Australian vehicles. GWM’s decision to set up a permanent base at the facility is a testament to the company’s dedication to producing high-quality vehicles that meet the unique needs of Australian consumers. The company’s local arm, GWM Australia, will utilize the proving ground to test and validate its range of vehicles, including the popular GWM Ute and Haval H6. This will enable the company to fine-tune its vehicles to better suit Australian driving conditions, ensuring that they meet the highest standards of performance, safety, and reliability. The proving ground’s extensive facilities, which include a range of test tracks and evaluation areas, will provide GWM with the ideal environment to conduct comprehensive testing and development activities. As part of its permanent residency, GWM will also invest in upgrading the facility’s infrastructure, including the installation of new testing equipment and technology. This will not only enhance the company’s testing capabilities but also create new job opportunities for local engineers, technicians, and other skilled professionals. The move is expected to have a positive impact on the local economy, with GWM’s increased presence in the region likely to generate significant economic benefits. Furthermore, the company’s commitment to the proving ground demonstrates its confidence in the Australian market, which is expected to drive growth and expansion in the coming years. GWM’s decision to establish a permanent base at the Lang Lang proving ground is also a nod to the facility’s rich history and heritage. The company recognizes the importance of preserving the site’s legacy, while also investing in its future. As the Australian automotive industry continues to evolve, GWM is well-positioned to play a leading role in shaping its future. With its permanent residency at the former GM Holden proving ground, the company is poised to make a significant contribution to the local industry, while also delivering high-quality vehicles that meet the unique needs of Australian consumers. In addition to its testing and development activities, GWM will also use the proving ground to showcase its latest vehicles and technologies to local media, customers, and stakeholders. This will provide the company with a unique opportunity to demonstrate its capabilities and build stronger relationships with its Australian audience. As GWM continues to expand its operations in Australia, the company remains committed to delivering exceptional customer experiences, while also contributing to the growth and development of the local automotive industry. With its permanent residency at the Lang Lang proving ground, GWM is set to play an increasingly important role in shaping the future of the Australian automotive sector. The company’s decision to invest in the facility is a testament to its long-term commitment to the Australian market, and its desire to produce vehicles that are tailored to the unique needs of local consumers. As the company looks to the future, it is clear that GWM will remain a major player in the Australian automotive industry, with its permanent residency at the former GM Holden proving ground serving as a key milestone in its ongoing growth and expansion.

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