GWM Sets Up Permanent Shop at Former GM Holden Proving Ground

In a move that underscores its commitment to the Australian market, Great Wall Motors (GWM) has officially become a permanent resident at the former GM Holden proving ground in Lang Lang, Victoria. This development marks a significant milestone in the company’s Australian operations, as it seeks to expand its presence and offerings in the country. The proving ground, which was previously used by GM Holden for testing and validation purposes, provides GWM with a state-of-the-art facility to test and refine its vehicles. With a total area of approximately 877 hectares, the facility features a range of testing tracks and facilities, including a high-speed circuit, a durability testing track, and an emissions testing laboratory. GWM plans to utilize the facility to test and validate its range of vehicles, including the Haval and GWM Ute models. The company will also use the facility to conduct research and development activities, with a focus on improving the performance, safety, and emissions of its vehicles. The move is expected to create new job opportunities in the region, with GWM planning to hire additional staff to support its operations at the proving ground. The company has already commenced recruitment efforts, with a focus on attracting skilled engineers, technicians, and test drivers. GWM’s decision to establish a permanent presence at the former GM Holden proving ground is a significant vote of confidence in the Australian automotive industry. The company’s investment in the facility is expected to have a positive impact on the local economy, with flow-on benefits for local businesses and suppliers. The proving ground will also provide GWM with a unique opportunity to engage with Australian customers and gather feedback on its vehicles. The company plans to use the facility to host test drive events and other customer engagement activities, with a focus on building brand awareness and loyalty. In addition to its testing and validation activities, GWM will also use the facility to conduct training and development programs for its dealers and staff. The company will provide comprehensive training on its vehicles, including technical training, sales training, and customer service training. GWM’s permanent residency at the former GM Holden proving ground is a significant milestone in the company’s history in Australia. The company has been operating in Australia for several years, with a focus on providing high-quality, affordable vehicles to the local market. With its new permanent presence at the proving ground, GWM is well-placed to continue its growth and expansion in the Australian market. The company’s commitment to the Australian market is reflected in its significant investment in the proving ground, which is expected to have a positive impact on the local economy. GWM’s decision to establish a permanent presence at the former GM Holden proving ground is also a testament to the company’s confidence in the future of the Australian automotive industry. As the industry continues to evolve and grow, GWM is well-placed to play a significant role in shaping its future. With its focus on innovation, quality, and customer satisfaction, GWM is expected to continue to make a significant contribution to the Australian automotive industry. The company’s permanent residency at the former GM Holden proving ground is a significant development that is expected to have a positive impact on the local economy and the Australian automotive industry as a whole.

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