According to a recent report by the BC Cancer organization, many residents of British Columbia are not wearing enough sunscreen to protect themselves from the harmful effects of the sun’s ultraviolet (UV) rays. Skin cancer is one of the most common types of cancer in the province, and UV radiation from the sun or tanning beds is a major risk factor. The report emphasizes the importance of wearing sufficient sunscreen, as well as taking other preventive measures such as seeking shade, wearing protective clothing, and avoiding peak sun hours. However, many British Columbians are not heeding this advice, with a significant proportion of the population not applying enough sunscreen to achieve adequate protection. The report notes that the recommended amount of sunscreen is about one ounce, or a shot glass full, per application, and that it should be reapplied every two hours or immediately after swimming or sweating. Despite this, many people are applying much smaller amounts, leaving them vulnerable to skin damage and increasing their risk of developing skin cancer. The consequences of not wearing enough sunscreen can be severe, with skin cancer being the most common type of cancer in British Columbia, accounting for over 30% of all new cancer cases. The report also highlights the importance of choosing a broad-spectrum sunscreen with a Sun Protection Factor (SPF) of at least 30, as well as applying it correctly to all exposed skin. Furthermore, the report notes that some groups, such as children, older adults, and people with fair skin, are at higher risk of skin cancer and should take extra precautions to protect themselves. In addition to wearing sunscreen, the report recommends taking other preventive measures, such as wearing protective clothing, seeking shade, and avoiding peak sun hours. The report also emphasizes the importance of being aware of the UV index, which measures the level of UV radiation in the environment, and planning outdoor activities accordingly. By taking these simple steps, British Columbians can significantly reduce their risk of skin cancer and enjoy the outdoors while staying safe. The report’s findings are based on data from the BC Cancer Registry, which tracks cancer cases in the province. The data shows that skin cancer rates are highest in areas with high levels of UV radiation, such as the southern Interior and the Lower Mainland. The report’s authors note that the findings are consistent with other studies, which have also shown that many people are not wearing enough sunscreen to protect themselves from the sun’s harmful rays. Overall, the report highlights the need for increased awareness and education about the importance of sun protection, particularly in British Columbia where the risk of skin cancer is high. By working together, we can reduce the incidence of skin cancer and promote a culture of sun safety in our communities. The report’s recommendations are simple and effective, and can be implemented by individuals, families, and communities to reduce the risk of skin cancer. Moreover, the report emphasizes the importance of early detection and treatment of skin cancer, which can significantly improve outcomes for those affected. In conclusion, the report’s findings are a timely reminder of the importance of sun protection, and the need for British Columbians to take action to reduce their risk of skin cancer. By wearing sufficient sunscreen, taking other preventive measures, and being aware of the UV index, we can all play a role in promoting sun safety and reducing the incidence of skin cancer in our province.