The Consumer Council of Fiji has conducted a thorough investigation and found that several businesses have hiked their prices in anticipation of the Value-Added Tax (VAT) reduction. This move has raised eyebrows among consumers, who are worried that they will not benefit from the tax cut. The Council’s findings suggest that some retailers have increased their prices by up to 20% in the past few weeks. The VAT reduction, which is set to take effect soon, aims to provide relief to consumers and boost economic growth. However, the price hikes by some businesses may negate the benefits of the tax cut. The Consumer Council has warned businesses that they will be monitoring prices closely and taking action against those found to be engaging in unfair practices. The Council has also urged consumers to be vigilant and report any suspicious price increases. The Fiji government has introduced the VAT reduction as part of its efforts to stimulate economic growth and reduce the cost of living. The tax cut is expected to benefit low-income households and small businesses. However, the price hikes by some retailers may undermine the effectiveness of the policy. The Consumer Council has called on businesses to be transparent and fair in their pricing practices. The Council has also reminded consumers of their rights and encouraged them to make informed purchasing decisions. The investigation by the Consumer Council has highlighted the need for greater transparency and accountability in the market. The Council has pledged to continue monitoring prices and taking action against businesses that engage in unfair practices. The VAT reduction is a significant policy initiative by the Fiji government, and its success depends on the cooperation of businesses and consumers. The Consumer Council’s findings have sparked a debate about the effectiveness of the tax cut and the need for greater regulation of the market. The Council’s warning to businesses has been welcomed by consumers, who are eager to see the benefits of the VAT reduction. The price hikes by some retailers have also raised questions about the level of competition in the market and the need for greater consumer protection. The Consumer Council’s investigation has provided valuable insights into the market and highlighted the need for ongoing monitoring and regulation. The Council’s efforts to protect consumers and promote fair business practices have been commended by stakeholders. The VAT reduction is a complex policy issue, and its implementation requires careful planning and monitoring. The Consumer Council’s role in promoting consumer protection and fair business practices is crucial to the success of the policy. The Council’s findings have significant implications for consumers, businesses, and policymakers, and highlight the need for ongoing dialogue and cooperation to ensure that the VAT reduction achieves its intended objectives.