Wed. Jul 23rd, 2025

The Chairman of the Sri Lankan Business Council in the UAE recently met with the CEO of CH17 Loyalty, a company specializing in loyalty and rewards programs. This meeting is seen as a significant step towards fostering stronger business ties between Sri Lanka and the UAE. The discussion centered around potential collaborations and investments that could benefit both parties. The Chairman expressed interest in exploring opportunities for Sri Lankan businesses to expand into the UAE market, leveraging CH17 Loyalty’s expertise in customer retention and loyalty programs. CH17 Loyalty’s CEO outlined the company’s capabilities and how they could support Sri Lankan businesses in enhancing their customer engagement strategies. The meeting also touched upon the current business landscape in Sri Lanka and the UAE, highlighting areas of mutual interest and potential for growth. Both parties acknowledged the importance of building strong relationships between businesses in the two countries. The Sri Lankan Business Council UAE aims to facilitate such interactions, providing a platform for businesses to network and explore new opportunities. The meeting with CH17 Loyalty is part of the Council’s efforts to diversify and strengthen economic ties between Sri Lanka and the UAE. It is anticipated that this engagement will lead to further discussions and potentially, new partnerships. The UAE, with its strategic location and business-friendly environment, presents an attractive market for Sri Lankan companies looking to expand their global footprint. Conversely, Sri Lankan businesses can offer unique products and services that could appeal to the UAE market. The collaboration could also lead to knowledge transfer, with CH17 Loyalty sharing its expertise in loyalty programs with Sri Lankan businesses. This exchange could enhance the competitiveness of Sri Lankan companies in the global market. Furthermore, the meeting underscores the growing interest of UAE-based companies in investing in Sri Lanka, recognizing its potential for growth and development. As Sri Lanka continues to navigate its economic challenges, such engagements are crucial for attracting foreign investment and promoting economic stability. The Sri Lankan Business Council UAE is poised to play a pivotal role in facilitating these interactions, working closely with businesses in both countries to identify and capitalize on mutually beneficial opportunities. The outcome of this meeting is expected to contribute positively to the economic relations between Sri Lanka and the UAE, paving the way for more substantial collaborations in the future.

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