The Italian Data Protection Authority, Garante, has recently issued a fine to a company for its non-compliant use of cookies. The fine is a result of the company’s failure to obtain the necessary consent from users before installing cookies on their devices. According to the Garante, the company had not provided users with clear and transparent information about the use of cookies, nor had it obtained the required consent. The company had also failed to implement the necessary technical measures to ensure that cookies were only installed on users’ devices after they had given their consent. The Garante’s investigation found that the company had been using cookies to track users’ browsing habits and to collect their personal data without their knowledge or consent. The company had also been using cookies to create profiles of users and to send them targeted advertisements. The Garante’s decision is a significant one, as it highlights the importance of complying with data protection regulations. The use of cookies is a common practice among companies, but it is essential that they are used in a way that is transparent and respectful of users’ rights. The Garante’s fine is a reminder that companies must take the necessary steps to ensure that they are complying with data protection regulations, including obtaining the necessary consent from users and providing them with clear and transparent information about the use of cookies. The fine is also a warning to other companies that they must take data protection seriously and implement the necessary measures to protect users’ personal data. The Garante’s decision is in line with the European Union’s General Data Protection Regulation (GDPR), which emphasizes the importance of transparency and consent in the use of personal data. The GDPR requires companies to obtain the necessary consent from users before collecting and processing their personal data, and to provide them with clear and transparent information about the use of their data. The Garante’s fine is a significant one, and it is likely to have a major impact on companies that use cookies to collect and process personal data. Companies must now take steps to ensure that they are complying with data protection regulations, including obtaining the necessary consent from users and providing them with clear and transparent information about the use of cookies. The fine is also a reminder that data protection authorities are taking a proactive approach to enforcing data protection regulations, and that companies must take data protection seriously. In conclusion, the Garante’s fine is a significant one, and it highlights the importance of complying with data protection regulations. Companies must take the necessary steps to ensure that they are using cookies in a way that is transparent and respectful of users’ rights, and they must provide users with clear and transparent information about the use of cookies. The fine is a warning to other companies that they must take data protection seriously and implement the necessary measures to protect users’ personal data.