The Coldplay concert, which was held in the United States, was marred by controversy when the tech CEO, who was also the event organizer, was accused of mishandling the event. The concert, which was expected to be a huge success, ended up being a disaster, with many attendees expressing their disappointment and frustration on social media. The CEO’s company, which was responsible for organizing the event, was criticized for its poor planning and execution. The incident led to a significant backlash, with many calling for the CEO’s resignation. The CEO eventually stepped down, citing the need to focus on the company’s core business. The incident has raised questions about the role of technology in event planning and the importance of proper planning and execution. Nigerian startups can learn valuable lessons from this incident, particularly in the areas of event planning and management. They must ensure that they have a thorough understanding of the events industry and the needs of their clients. They must also invest in proper planning and execution, including risk management and contingency planning. Additionally, they must be prepared to handle crises and negative publicity, and have a plan in place for responding to criticism and complaints. The incident also highlights the importance of transparency and accountability in business, and the need for companies to take responsibility for their actions. Nigerian startups must be transparent in their dealings and take responsibility for their mistakes. They must also be accountable to their clients and stakeholders, and ensure that they are delivering value to them. The incident is a reminder that success in business requires careful planning, execution, and management, and that companies must be prepared to adapt to changing circumstances and respond to challenges. Nigerian startups must be agile and adaptable, and able to respond quickly to changes in the market and the needs of their clients. They must also be innovative and creative, and able to find new solutions to old problems. By learning from the Coldplay concert drama, Nigerian startups can avoid similar mistakes and achieve success in their own businesses.