The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria (AAAN) has commenced, with industry leaders and stakeholders gathering to discuss the future of advertising in Nigeria. The congress, themed ‘Reclaiming Industry Pride’, aims to address the challenges facing the advertising sector and chart a new course for growth and development. In his opening address, the President of AAAN, Steve Babaeko, emphasized the need for the industry to reclaim its pride and take its rightful place as a key driver of economic growth. He noted that the advertising industry has faced numerous challenges in recent years, including the COVID-19 pandemic, economic downturn, and increased competition from digital media. Despite these challenges, Babaeko expressed optimism about the industry’s potential for growth and innovation. He called on industry stakeholders to work together to promote excellence, creativity, and professionalism in advertising. The congress features a lineup of renowned speakers and panelists, including industry experts, academics, and thought leaders. They will discuss topics such as the impact of digital media on traditional advertising, the role of data analytics in advertising, and the importance of creativity and innovation in advertising. The congress will also provide a platform for industry stakeholders to network, share ideas, and explore new business opportunities. In addition to the conference sessions, the congress will feature an exhibition showcasing the latest advertising technologies and innovations. The AAAN has also announced plans to launch a new initiative aimed at promoting advertising education and training in Nigeria. The initiative, which will be implemented in partnership with leading universities and advertising schools, aims to equip young advertising professionals with the skills and knowledge needed to succeed in the industry. The 52nd AAAN Congress is expected to attract over 500 industry stakeholders, including advertising agencies, media owners, and marketing professionals. The event will provide a unique opportunity for industry stakeholders to come together, share ideas, and shape the future of advertising in Nigeria. The congress will also feature an awards ceremony to recognize and celebrate excellence in advertising. The AAAN has also announced plans to establish a new advertising awards scheme, which will recognize and reward outstanding advertising campaigns and initiatives. Overall, the 52nd AAAN Congress promises to be an exciting and informative event, providing industry stakeholders with the insights, knowledge, and networking opportunities needed to succeed in the rapidly evolving advertising landscape.